Doreen Martinelli doesn’t understand the power of social media. It’s 2007, so no one really does. But her husband, Bobby, has an internet vision: Why not earn extra money posting pictures of her on an adult website called Dixie Darlings? They don’t have to be nudes, just sexy enough to get viewers to pony up for bonus photos and messaging privileges. Doreen’s not sold on Bobby’s vision. But her mom once worked as a Playboy bunny to make ends meet. How is this different?

Doreen soon becomes the most popular Dixie Darling, and she and Bobby find themselves swimming in cash. They start up a college fund for their daughter. Gradually, though, they get drawn into the weird, wacky, and sometimes seedy world of online dreamers and schemers. Babe, the former #1 Darling, becomes a frenemy. She wants her top spot back… and a lot more than that.

Meanwhile, Doreen is discovering that it’s hard to keep your life private when sexy photos of you are floating around the web, and it’s even harder to keep your husband in line when he’s coasting on your assets. Throw in a charismatic dwarf, misfit friends, and social media’s lust for scandal, and Doreen’s quiet life just took a turn for the complicated.